About Us

Hoa’s parents were refugees from Vietnam and Laos who resettled in the U.S. Sunny’s family immigrated from South Korea to the U.S. for better opportunities. Our parents showed us the value of hustling and how a hard work ethic can lead to success, especially in the face of adversity. We met in NYC and bonded over our cultural pride and in overindulging in Asian cuisines, all of which led to the birth of WE ARE CHIMMI.

WE ARE CHIMMI, short for "We Are Children of Immigrants," is a community building platform that celebrates the immigrant hustle. We sell accessories we grew up loving and donate 10% of profits from sales to organizations supporting immigrants and marginalized communities. Currently, we are donating to Welcome to Chinatown and It Gets Better. Organizations we have donated to in the past to include: 

NAACP Legal Defense Fund

The Equal Justice Initiative

The Ali Forney Center

The Young Center

Send Chinatown Love

Rethink

Womankind

Beyond sharing our favorite products, we also share inspirational stories from our own brand, other independent businesses, and the organizations we support.

We aim to foster meaningful partnerships and create a positive community that supports one another and that celebrates all of our unique cultures. We invite you to #jointhehustle.

- Hoa & Sunny