Very Asian x WE ARE CHIMMI Collab
Very Asian Inc., a leading purpose-led media company that amplifies Asian news, people, and businesses, along with WE ARE CHIMMI, a socially driven accessories brand that donates a portion of profits to causes that support immigrants and marginalized communities, have just launched a Capsule Collection that honors our immigrant families and seeks to spread more joy for our community.
The Capsule Collection includes three new socks styles. Two of the styles feature embroideries of WE ARE CHIMMI’s globe icon and Very Asian, Inc.’s newly branded emoji, inspired by Very Asian, Inc. founder Wei Tsay’s childhood. The third style features a “Children of Immigrants” jacquard.
Current offerings of select t-shirts, sweatshirts and hats from both our brands help round out the Capsule Collection. All items are available for purchase now at WeAreChimmi.com.
Our campaign video also celebrates the collaboration. It follows four individuals, including both Hoa Huynh cofounder of WE ARE CHIMMI and Wei Tsay, and highlights their children of immigrant and immigrant narratives. Each person reflects on their Asian American stories whether they are personal experiences or love letters to their parents.
Community has always been at the heart of our brands. It’s an extension of our family and our home. Community evokes nostalgia and warmth, encouraging us to walk with greater purpose. Wherever you’re going, we hope you feel at home in our collection of socks that keep you grounded with pride and joy.
In the spirit of building our community, 10% of profits from sales will go to CAPE, a non-profit that champions diversity by educating, connecting, and empowering Asian and Pacific Islander artists and leaders in entertainment and media.
Click here to shop the #VeryAsianxCHIMMI capsule collection.
Campaign Credits:Director and Editor: Martin Awano
Assistant: Jode Sparks
Producers: Hoa Huynh, Wei Tsay
Featuring: Billy Kim, Mariko Goto, Hoa Huynh, Wei Tsay